Val Smith
Val SmithPolling and Research Director

More About Val

The Story

Dr. Smith (Purdue University, 1976) is a recognized expert in quantitative and qualitative research. At Purdue his statistics coursework was from B.J. Winer, one of the most respected statisticians in the history of behavioral science. Dr. Smith has directed more than 400 opinion research projects in the areas of public affairs, politics, and market research.

Specific research efforts have included a wide variety of political projects (electoral contests, ballot measures, etc.), as well as branding, corporate policy and public affairs research for many of America’s largest companies.

In addition to serving as Research Director for SmithJohnson Research, Dr. Smith is a tenured professor at California State University, Sacramento where he has chaired the Communication Studies Department and wrote key portions of the University’s last two accreditation applications. Dr. Smith’s primary teaching area is research methods and data analysis.

Dr. Smith’s methodological contributions have included the application of conjoint analysis to telephone and internet surveys and development of a commonly used logistic regression equation for calculating vote propensity. In addition, he is the developer of Porpoise Analytics, a statistics package that provides interactive data analysis tools specifically for survey researchers and their clients.


Val graduated from Purdue University.