Over his 25-year career, Rosales has led some of the most high-profile and successful ballot measures, public affairs/issue advocacy, and gubernatorial and congressional campaigns. His counsel and leadership have achieved winning results for major corporations, organizations, candidates and trade associations. Rosales has worked with four California Gubernatorial campaigns and two presidential races. He served on the 2000 GOP National Convention staff, the Inaugural Committee for Governor Arnold Schwarzenegger and the advance team for Vice President Dick Cheney following 9/11.

Over his career, Rosales has earned a reputation for team-building, disciplined campaign management, leading-edge targeting, and digital strategies. Some of his most notable wins include come-from-behind ballot measure victories in California and Massachusetts.

Rosales joined the Agency in 2005 and served as Vice President through 2018 when he acquired the company from its founder. Previously he served as senior staff to a former Member of Congress and Chief of Staff to several members of the California State Assembly.