What We Do

Organizations and businesses understand that the creation and adoption of laws and regulations cannot only impact their “cost of doing business,” it can drive public opinion and define the way they interact in the public sphere.

Our team of legislative and communications experts offer a full suite of tools that can complement your lobby effort, or drive a public awareness campaign.

Coalition Building

Our team of professionals has managed some of the nation’s most productive and diverse coalition-based organizations, working closely with both Democrats, Republicans and the growing population not identifying with either political party.

Success is more than simply getting names on a letterhead. We organize, educate and mobilize coalitions for real impact. Our unique grassroots approach and coalition mobilization provides a true force and catalyst for change.

Grassroots Advocacy

Many people talk about grassroots advocacy, but few understand how to execute a successful effort. The Wayne Johnson Agency believes in two fundamental truths about grassroots advocacy – it must truly occur from the ground up, and coalitions must be real, not merely names on letterhead. We have an unmatched record of developing and managing “ground up” advocacy efforts that will meet and exceed your expectations. When your goal requires the organization and activism of real people, The Wayne Johnson Agency can deliver.

Press Relations

Whether you need to reach millions of people – or a highly-targeted handful of key opinion leaders – our professionals deliver messages that get results and have successfully developed strategies throughout California and the U.S.

Our expertise is in helping our clients mold opinion, influence behavior, or generate positive attention that reinforces a message.

One of our core beliefs tested over time is that success is as much about the messenger as it is about message.  Our team has demonstrated years of experience helping train and develop individuals and organizations with innovative tools and techniques to effectively communicate ideas and vision.