What We Do

The Wayne Johnson Agency is one of the nation’s premier Ballot Measure consulting firms, experienced in every phase of initiative campaign management, from drafting and pre-testing language, to vulnerability analysis, qualification and the execution of a winning campaign.

Our initiative experience is broad and deep, spanning a quarter century, and includes dozens of statewide initiative campaigns throughout the United States, as well as numerous local and regional ballot measures.Our team’s most recent victories include No On 2 (Massachusetts), No on Proposition 19 (California), No on Proposition 5 (California), and Yes on Proposition 11 (California).

Our Expertise

  • Pre-Qualification Research
  • Initiative Qualification
  • Campaign Management
  • Earned Media Relations
  • Coalition Management & Organization
  • Television/Online/Radio Media Production
  • Media Advertising Placement

Our Experience