White House correspondent John Gizzi weighs in on San Diego Zombie ad:
Democrat David Alvarez unexpectedly placed second in Tuesday’s mayoral contest, knocking out a candidate long considered a cinch to be one of the top vote-getters, and will join Republican Kevin Faulconer in a run-off early next year.
Although many point to Alvarez’s support from key union leaders for his advancing past former state legislator Nathan Fletcher, who had placed second in nearly every poll, other observers in San Diego credit anti-Fletcher TV spots that featured zombies.
That’s right. Zombies.
The mindless creatures featured in horror productions, from George Romero’s 1968 cult classic “Night of the Living Dead” to the current hit AMC TV series “Walking Dead,” were unleashed in independent commercials underscoring Fletcher’s change of positions as he continually changed party affiliations, switching in earlier races from Republican to independent to Democrat.
“Nathan Fletcher courted the tea party with anti-immigrant rhetoric, but then he switched his principles when he ran for mayor,” said the narration to the ad, as a hoard of zombies lumber Frankenstein-style at dusk.
“He bashed labor unions and supported pension reform, but then he switched his principles again. Now he’s against pension reform and supports spending billions – but wait! He’s switching again!”
Finally, an exasperated zombie declares: “This guy keeps switching his principles – on every issue! I can’t keep mindlessly following Nathan Fletcher! And I’m mindless!”
The commercials were paid for by an independent expenditure known as “Zombies for Responsible Government.” They began airing online on, appropriately, on Halloween.
“We only spent $1,800 on pre-roll ads on Youtube to launch it, but once Twitter lit it up, the paid media was practically irrelevant,” explained veteran California media maestro Wayne Johnson. “The real definition of virality […]