For those of us in the world of politics and public affairs, there are some events and places that are “can’t miss”. The American Association of Political Consultants Pollie Awards in New Orleans turned out to be precisely that kind of event.
Nestled between Bourbon Street and the Mississippi River, the Omni Royal played host to the largest organization of political professionals in the world. While television and direct mail continue to claim the lion’s share of many campaign budgets, the shift to digital was clearly on.
We’ve experience that right here at home with our sister company Gateway Media. In 2012, traditional radio and television advertising represented 80% of the ad spending, but in 2014 those roles were practically reversed. Another change this year was a dramatic decrease in the number of Pollies awarded, with categories combined, and judging standards ramped tighter and tighter.
While it’s great to be recognized for any of one’s creative work, we were particularly proud of two Gold Pollies among our wins this year. Taking home the Gold for Best Internet Campaign among all public affairs firms nationally showed how much the market, and our business, has changed over the last six years. Another public affairs Gold for Best Facebook Ad reflected Gateway Media’s dominant role in voter-matched Facebook advertising.
One of our favorite ads of 2014 was “Slushie Girl,” produced for the California Drivers Alliance. Featuring 9-year-old actress Vanessa Steib, this spot was viewed millions of times on Pandora and YouTube and was honored for Best Use of Humor in the Web Video category.
And we would be remiss not to congratulate our many friends who were named to the first-ever “Forty Under Forty” Awards. Great music, great food and a powerhouse lineup […]