political consultant

New Orleans Rocks AAPC (and vice versa)

For those of us in the world of politics and public affairs, there are some events and places that are “can’t miss”. The American Association of Political Consultants Pollie Awards in New Orleans turned out to be precisely that kind of event.
Nestled between Bourbon Street and the Mississippi River, the Omni Royal played host to the largest organization of political professionals in the world.  While television and direct mail continue to claim the lion’s share of many campaign budgets, the shift to digital was clearly on. 
We’ve experience that right here at home with our sister company Gateway Media.  In 2012, traditional radio and television advertising represented 80% of the ad spending, but in 2014 those roles were practically reversed.  Another change this year was a dramatic decrease in the number of Pollies awarded, with categories combined, and judging standards ramped tighter and tighter.
While it’s great to be recognized for any of one’s creative work, we were particularly proud of two Gold Pollies among our wins this year.  Taking home the Gold for Best Internet Campaign among all public affairs firms nationally showed how much the market, and our business, has changed over the last six years.   Another public affairs Gold for Best Facebook Ad reflected Gateway Media’s dominant role in voter-matched Facebook advertising.
One of our favorite ads of 2014 was “Slushie Girl,” produced for the California Drivers Alliance.  Featuring 9-year-old actress Vanessa Steib, this spot was viewed millions of times on Pandora and YouTube and was honored for Best Use of Humor in the Web Video category. 

And we would be remiss not to congratulate our many friends who were named to the first-ever “Forty Under Forty” Awards.  Great music, great food and a powerhouse lineup […]

Zombies Knock ’em Dead at the Pollies

Ads produced for “Zombies for Responsible Government” swept through the Pollie Awards at San Diego’s Manchester Hyatt Regency Hotel Friday night. The independent expenditure campaign targeted Nathan Fletcher in the San Diego Mayor’s race. In that race, the Zombie spots garnered tens of thousands of Youtube views and were featured on every major news channel in the San Diego market.

The Zombies, featured in a pre-roll video to San Diego voters, could also be seen in candid interviews filmed on location. Before the night was over, the Zombies racked up five Gold Awards, one Silver and two  Bronze trophies, in what proved to be a great night for our sister company Gateway Media.

Special shout out to our Zombie staffers, Matt Johnson, Bereket Kalile and Kameron Snow who backed up lead Zombie Jason Kuykendall, all under the superb director of Randy Bond.

So if you’d like to have the creative media production team that the 1,200-member American Association of Political Consultants calls solid gold, let’s talk.

Sacramento Business Journal Honors Tim Rosales

The Sacramento Business Journal is honoring Tim Rosales as a “40 Under 40” Finalist at a special dinner December 10. Congratulations, Tim!

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    Wayne Johnson elected to Board of Directors of the International Association of Political Consultants

Wayne Johnson elected to Board of Directors of the International Association of Political Consultants

Wayne Johnson has been elected to serve as an American representative to the Board of Directors of the International Association of Political Consultants. The IAPC is a professional association of approximately 200 consultants founded 45 years ago in Paris by Gaulist consultant Michel Bongrand and American Joseph Napolitan.