Company News

New Orleans Rocks AAPC (and vice versa)

For those of us in the world of politics and public affairs, there are some events and places that are “can’t miss”. The American Association of Political Consultants Pollie Awards in New Orleans turned out to be precisely that kind of event.
Nestled between Bourbon Street and the Mississippi River, the Omni Royal played host to the largest organization of political professionals in the world.  While television and direct mail continue to claim the lion’s share of many campaign budgets, the shift to digital was clearly on. 
We’ve experience that right here at home with our sister company Gateway Media.  In 2012, traditional radio and television advertising represented 80% of the ad spending, but in 2014 those roles were practically reversed.  Another change this year was a dramatic decrease in the number of Pollies awarded, with categories combined, and judging standards ramped tighter and tighter.
While it’s great to be recognized for any of one’s creative work, we were particularly proud of two Gold Pollies among our wins this year.  Taking home the Gold for Best Internet Campaign among all public affairs firms nationally showed how much the market, and our business, has changed over the last six years.   Another public affairs Gold for Best Facebook Ad reflected Gateway Media’s dominant role in voter-matched Facebook advertising.
One of our favorite ads of 2014 was “Slushie Girl,” produced for the California Drivers Alliance.  Featuring 9-year-old actress Vanessa Steib, this spot was viewed millions of times on Pandora and YouTube and was honored for Best Use of Humor in the Web Video category. 

And we would be remiss not to congratulate our many friends who were named to the first-ever “Forty Under Forty” Awards.  Great music, great food and a powerhouse lineup […]

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    Gateway Media Signs Distribution Deal with TV4 Entertainment’s Motorland Network

Gateway Media Signs Distribution Deal with TV4 Entertainment’s Motorland Network

The Motorland Network Adds “Kings of Kustoms” Pilot to Line-up, Now Available to Stream on Hulu.
For immediate release:
December 3, 2014
For further information, visit:
Gateway Media
Kings of Kustoms
(Sacramento) – Gateway Media announced today that the Kings of Kustoms pilot episode will make its debut this month on the Motorland Network channel on Hulu.
“The first episode features the legendary Gene Winfield, who created some of the most iconic cars in film and television,” said Gateway Media President Wayne Johnson. “We’re excited to be working with TV4 Entertainment, and are particularly pleased that the pilot is now on The Motorland channel on Hulu (http://www.hulu.com/watch/715880) and also at www.Motorland.TV.
Fans of Blade Runner, Robocop, Back to the Future and other Hollywood hit films are already familiar with Winfield’s iconic custom vehicles, which broadens the appeal of the show far beyond the car buff audience.
“Director Randy Bond and the Gateway Media team are raising the bar in the car and driver category,” said TV4’s Chief Operating Officer Chris Slinger. “We look forward to seeing more episodes from the Kings of Kustoms franchise.”

TV4 Entertainment. TV4 Entertainment is a next generation television company that aggregates high-quality video content into a portfolio of genre-specific Broadband Television Networks and super-distributes those Networks to all Internet-connected devices. Current programming includes the documentary channel, DocComTV (@doccomtv), the all-military channel, All Warrior Network (@allwarriornet), and the boxing channel, Undisputed Champion Network (@ucnlive) among others. TV4 Entertainment’s mission is to program your passion with great storytelling on every screen, anywhere, anytime.

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    Shout out to our sister company, SmithJohnson Research on a great election night in California!

Shout out to our sister company, SmithJohnson Research on a great election night in California!

Congratulations to Our Legislative Target Winners
Young Kim, Janet Nguyen, Marc Steinorth, Tom Lackey
(Sacramento) – “We were very proud to be part of turning back the 2/3rds Democrat majority in both houses of the legislature,” said Dr. Val Smith, Director of Research with SmithJohnson Research (SJR). SJR Was selected to by the Assembly Caucus to poll in four of their key Assembly targets and also for the top Senate target, Janet Nguyen. “In two of the four Assembly races, we were privileged to work for candidates who defeated incumbents, which is always an exciting challenge,” he added. Both Republican caucuses also adopted Porpoise Analytics, a new dynamic modelling tool developed by SmithJohnson Research which helped the candidates fine-tune their targeting and messaging. SJR also provided polling services for a variety of incumbent candidates, independent expenditure committees, and trade associations.

Sacramento Business Journal Honors Tim Rosales

The Sacramento Business Journal is honoring Tim Rosales as a “40 Under 40” Finalist at a special dinner December 10. Congratulations, Tim!

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    Wayne Johnson elected to Board of Directors of the International Association of Political Consultants

Wayne Johnson elected to Board of Directors of the International Association of Political Consultants

Wayne Johnson has been elected to serve as an American representative to the Board of Directors of the International Association of Political Consultants. The IAPC is a professional association of approximately 200 consultants founded 45 years ago in Paris by Gaulist consultant Michel Bongrand and American Joseph Napolitan.

Research Analyst – New Hire, Bereket Kelile

The Wayne Johnson Agency welcomes Bereket Kelile, research analyst, to the team. Bereket will be working with our sister company, Smith Johnson Research. His work will include research design and management, as well as client relations. Bereket is a U.S Air Force veteran with a bachelor of arts in econometrics from California State University Sacramento.

Bereket is featured in the Sacramento Business Journal under the “People On The Move” section. Click here to read the full article.

New Hire: Christina Paxton

The Wayne Johnson Agency welcomes Christina Paxton to the team. Christina will be working with our public affairs clients as an account executive.

Previously, Ms. Paxton served as Media Coordinator for a top-50-market FOX television affiliate, and has worked extensively in all aspects of television Creative Services and was instrumental in forming focused, strategic media buys in a variety of broadcast markets. She also founded CMP Media, a comprehensive public relations and media buying agency.

Christina holds a B.A. in Mass Communications and Journalism with an Option in Public Relations and a Special Emphasis in Political Science from California State University Fresno.